In short, Shein has a rather long history. It was originally a Hong Kong based fashion house, founded by Michael Yeung in 1990. He decided to try his hand in the fashion industry by starting up his own boutique in the New Town area of the city. In short, Shein describes itself in a brief description as a B2C international B2B fast fashion e-business (that) deals with women's fashion, but also deals with men's fashion, kids' clothing, accessories, footwear, bags etc. The company is known for creating a number of global fashion brands. Shein is also responsible for the launch of several famous fashion shows across Asia, Europe and the US. The company has also been known to provide a platform for talented fashionistas who wish to share their talent, without being forced to pay royalties. In short, Shein is a fashion house that has been known to create great and unique designs. The range of their fashion collection is also extremely large. Since the very beginning of its existence, Shein has made a name for itself by offering innovative and exclusive fashion lines. The company was established by a team of talented designers, all of which are highly creative and passionate about fashion. All of them come from different backgrounds and are experts at the field they have chosen to work in. They have brought together a group of experts to come up with exciting and unique ideas that are bound to go down a storm. The company offers an array of fashionable products ranging from handbags, dresses, hats, jewelry, shoes and so on. Each product comes with an attractive price tag that makes them an economical choice for all. The company offers a complete online shopping experience, which includes discounts, free shipping, and free gift voucher.